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PressOct 26, 2026

Hong Kong startup simulates B2B buyers to test software strategies

PressJul 10, 2026

AI personas replace expensive focus groups at this startup

ResearchJul 8, 2026

Supported Insight Rate

Decisions Lab84.2%
GPT-5.5 Thinking69.1%
Claude Fable 5 High61.2%

Benchmarking simulated buyer insights against customer interviews

ResearchMar 18, 2026

Weekday pilot effect

95.5%

Weekday waste reduction

Simulation40.0%
Live pilot41.9%

Simulating a Hong Kong restaurant food-waste study

Case StudyFeb 25, 2026

How an analytics firm lifted reply rate from 0.2% to 4%

Case StudyMay 18, 2025
Original55%
Personalized63%

How TamJai lifted student ad conversions 15% in 10 minutes

PressApr 25, 2025

Decisions Lab at DTIA Singapore

Case StudyMar 21, 2025

A live check of student ratings at an HKU guest lecture

PressJan 15, 2025

Decisions Lab at St. Gallen Symposium

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