96% match
Our simulation of more than 250 buyers' reactions to marketing messaging aligned with 96% of insights from the customer's interviews over six months.
Incubated byAWS
A better product can still lose to a clearer competitor.
Simulate how specific buyer groups respond to the positioning options you are considering before Sales and Marketing commit to one direction.
Messaging decisions
Test what message resonates, without burning budget and pipeline.
Your target buyers
Which message makes you most interested in learning more?
- Message A48%
- Message B33%
- Message C19%
Validation
7.6x higher consistency
In simulations across different buyer personas, our accuracy rate varied 7.6x less than the average of five frontier models.
Read ArticleThe three stages of a Decisions Lab engagement
How it works
Data Sources
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Custom connectors
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Define your audience
Tell us who you want to understand and share the product, positioning, or messaging you want to test.
Who it's for
Built for messaging decisions that are becoming expensive to get wrong.
Testimonials
“We were about to launch Spelt's redesigned website and weren't sure whether the messaging would resonate with our target audience. Decisions Lab simulated reactions to the preview and picked up the same differences in audience responses we'd been hearing from real people.”
FAQ
A better product can still lose to a clearer competitor.
Simulate how specific buyer groups respond to the positioning options you are considering before Sales and Marketing commit to one direction.
Book a Consultation